THE BACKPAGE PODCAST: STEVE MARTIN
In episode 7 of the BackPage Podcast, Andrew Nixon and Jonny Madill are joined by Steve Martin, Global CEO of M&C Saatchi Sport & Entertainment, on his relocation to Sydney to launch M&C’s new Sydney office, the opportunities for brands and rights holders now that the ‘reset’ button has been pressed, lessons from lockdown when it comes to using digital to activate creative partnerships, his insight on Tokyo 2021 and the empowering online influence of athletes.