RULE 40 AND TOKYO 2020

Whilst the focus is understandably on the action on the field of play, the Olympic Charter’s “Rule 40” is a central issue in the wider context of the Games, especially when it comes to an athletes’ name, image or sporting performance being used in advertising in connection with Tokyo 2020.

Many national Olympic associations released their own Rule 40 guidance during the past year, setting out the key do’s and don’ts for their athletes when it comes to the commercialisation of their image during the Games.

In this piece we break down the key takeaways from the British Olympic Association’s (BOA’s) Rule 40 guidance and offer some practical considerations which athletes, and perhaps more importantly their agents and representatives, should be up to speed on in the lead up to the Games. Whilst the guidance across national Olympic committees is likely to be similar, clearly there will be nuances at play – for example the Olympic Federation of Ireland’s own guidance can be found here.

Click here to read the full piece.