All Posts
The BackPage Weekly | What now for the future of golf: a commercial and legal viewpoint
Andrew Nixon looks in detail at the shock announcement of the partnership between the PGA Tour, the DP World Tour and PIF and the effective settlement of their high-profile disputes.
The BackPage Weekly | A look into the future: can VR change the viewing habits of sports audiences forever?
As Apple's mixed reality headset makes headlines, we look at the growing movement by tech-companies to embrace the potential of VR and the opportunities for sport to harness new revenue streams.
The BackPage Weekly | How to Buy a Football Club: An Insider’s Guide
In November last year, the Glazer family rather unexpectedly announced their plans to sell Manchester United, a club which they bought back in 2005 for just £790m. The twists and turns of the bidding war have since been widely reported in the press. With the Glazers holding out for their lofty £6bn asking price, and the two frontrunners (Sheikh Jassim Bin Hamad Al Thani and Sir Jim Ratcliffe) reportedly falling well short of that figure so far, it will be fascinating to see how it all plays out in the coming weeks and months.
The BackPage Weekly | The Manchester United Takeover & Structuring M&A Transactions
As the bidding for Manchester United concludes, we look at some alternative Mergers & Acquisitions (M&A) structures that can be deployed in high value transactions.
The BackPage Weekly | Pushing Boundaries: The Future of UEFA’s Rules on Multi-Club Ownership
We explore the driving forces behind the rise of multi-club investment structures in European football and what this may mean for the future.
The BackPage Weekly | The Changing Relationship Between Gambling and the Sports Industry
After the announcement that Premier League clubs have voluntarily agreed to ban front-of-shirt gambling sponsors from the 2026/27 season, we explore the rapidly changing landscape.
The BackPage Weekly | The NBA/NBPA Collective Bargaining Agreement – Key Takeaways & A Progressive Player-centric Deal
We analyse some of the significant reported changes to NBA operations and consider whether there are any elements of this deal that may signpost changes of direction or new opportunities on this side of the Pond.
The BackPage Weekly | Sports Betting Activations, Players and their “Strong Appeal”
Sports betting sponsorship has become a central component of the modern sports landscape, no more so than in football. Whether it be watching in stadia, on screen or simply purchasing merchandise, the average sports consumer (of any age) will inevitably have some level of exposure to a sports betting company. Take the Premier League, which this season has eight out of twenty teams having gambling company sponsors on their front-of-shirt. The situation is even more acute down the pyramid where no less than 2/3rds of Championship clubs have betting sponsorships on their kits.
The BackPage Weekly | UEFA’s Homegrown Player Rule and EPL Visas
On 9th March, Advocate General (AG) Szpunar delivered his CJEU Opinion calling into question the compatibility of aspects of UEFA’s homegrown player (“HGP”) rule with Article 45 TFEU. The Opinion emanated from a dispute between SA Royal Antwerp FC and the Belgian Football Association regarding the implementation of UEFA’s rules on squad composition, the former arguing that the HGPR contravenes EU free movement principles.
The BackPage Weekly | Turning Sporting Dreams into a Virtual Reality
On 17 February 2023, NBA Commissioner Adam Silver revealed a futuristic broadcasting option for viewers of the league’s matches on its League Pass app which could yet have significant implications for the way live sport broadcasts are viewed in future.
The BackPage Weekly | Football & the (New) Independent Regulator
In the week that the government published the White Paper (GWP) on its plan to introduce an independent regulator for professional clubs in the English football pyramid, this edition of The BackPage Weekly focuses on one element of the GWP - the club financial sustainability proposals and considers the significance of such a framework for the top five tiers of English football.
The BackPage Weekly | AI, the Sports Industry and Embracing the Opportunities
In its infancy, AI was viewed as a tool to assist in simple data analytics and calculation. However, such a narrow outlook of its potential is now very antiquated. As our understanding of AI’s capacities has increased, so has the drive to push the limits of its potential; challenging it to provide new solutions and opportunities across a huge range of industries.
The BackPage Weekly | Sports Docuseries – Storytelling in Sport and the Commercial and Marketing Drivers Behind its Continued Success
The rise of episodic behind-the-scenes sports documentaries continues apace in 2023, with breakthrough series in tennis (Break Point), golf (Full Swing – released this week), rugby (Six Nations) and cycling (Tour de France) all hitting our screens this year. The eagerly anticipated fifth season of Formula 1’s hit series, Drive to Survive, is also due to premiere on Netflix later this month, illustrating the potential longevity of a successful docuseries. We’ve also seen a host of hugely successful behind-the-scenes athlete documentaries, featuring the lives and careers of the likes of cricket’s Ben Stokes (Phoenix from the Ashes) and Brazilian legend Ronaldo (The Phenomenon).
The BackPage Weekly | Touchdown for the Metaverse – NFL launches first Roblox Super Bowl concert
The NFL Super Bowl has become widely recognised as the world’s largest single annual sporting event with a global viewing audience of well over 200 million people. Its impact now transcends the spectacle of the sporting event beyond the gridiron itself, with its Half Time Show becoming a firm fixture in the wider entertainment and music calendars.
The BackPage Weekly | The Transfer Market, Chelsea, UEFA Regs and Amortisation
The January transfer window closed on Tuesday with Premier League clubs spending a record breaking £815m. The most notable contributor has been Chelsea who spent £288m (more than La Liga, Serie A, the Bundesliga and Ligue 1 combined).