SHERIDANS – WEBSITE PRIVACY POLICY
At Sheridans - (“Sheridans”, “we”, “us” or “our” in this Policy), we are committed to respecting your privacy
and protecting the personal data (as set out below) that we obtain and hold about you and others.
This privacy policy (“Policy”) explains how we will process the personal data relating to you that you provide
to us when you visit our website, namely the website at backpagesport.co.uk and thebackpage.biz or in
relation to any query or communication that you may send to us, or that we may collect from others about
you when you visit our website.
1. Introduction
The website is operated by Sheridans, whose registered office is 76 Wardour Street, London W1F 0UR.
Where we decide the purpose or means for the processing of the personal data that you provide when
using our website, we are the “data controller” for the purposes of the European General Data Protection
Regulation 2016 (“GDPR”). Our website may contain hyperlinks to third party websites. These websites
operate fully independently from us, and we cannot accept any responsibility or liability for the privacy
practices of such third parties nor the availability of these external sites or resources. The appearance of
such links on our website is not an endorsement. Should you use any of these websites, such use is at your
own risk and we would recommend that you review their respective privacy policies and Terms and
Conditions.
2. What information will we collect about you?
Information provided by you when using our Services You may give us information about you by creating an
account, filling in forms when using our Services, signing up to our newsletter, or contacting us with e-mail
and other similar inquiries. Such information can include:
Identity and contact data: including your name, address, email address and telephone number,
social media account handles and such other information that you agree to share with us.
Correspondence: including any information you submit to us in messages and correspondence.
Analytics and Cookies
Our website uses cookies and other mechanisms to collect and log analytical information, to help analyse
how visitors use the website and to compile statistical reports on website activity. This processing is crucial
to the running of our online charity and any business related thereto. Please see our cookie policy for more
information.
When you visit our website, our analytics service providers may collect the following data, which will be
anonymised and aggregated before reporting back to us:
number of visitors to our website;
pages visited while at the website and time spent per page;
page interaction information, such as scrolling, clicks and browsing methods;
websites where visitors have come from and where they go afterwards;
page response times and any download errors; and
other technical information relating to end user device, such as IP address or browser plugin. Most
web browsers allow some control of most cookies through the browser settings. Please see our
cookie policy for more information
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3. How we use your personal data
Providing the Services to you as a prospective or existing customer
We may use and retain your personal data where we need to perform the contract we are about to enter
into or have entered into with you, such as:
Creating your account on the website.
Arranging access to your account and providing related customer service.
Contacting Us (Your Enquiries)
If you contact us via our website, to make an enquiry or otherwise, in certain situations we will ask you to
provide a limited amount of personal data about yourself, such as your name, email address, and your
message enquiry. We will use this information to respond to your enquiries, for example:
In line with the legitimate interest we have in promoting our work, we will process your enquiries to reply to
your query, including providing you with information about the Services we offer.
We may also process enquiries to take steps you ask of us with a view to entering into an agreement to
provide you with our Services. You are under no obligation to provide us with any details, but if you choose
to not provide us with relevant information, we may not be able to respond and/or provide the assistance
that you request.
Newsletter and Mailing List
If you ask to be added to our mailing list by subscribing to our newsletter, we will keep you updated with
information on news, offers, and updates about our Services.
In line with the legitimate interest we have in promoting our work, we will use the email address you give us
via our website to provide you with this information. If you would like to be removed from that list please let
us know by clicking unsubscribe at the bottom of any marketing email that you receive.
There may also be circumstances where we will ask you for your prior consent in respect of our use of your
personal data or where we may rely on an alternative lawful basis to process your personal data in which
case you will be notified at the time.
Analytics
We use website analytics to understand visitor behavior patterns. We do this to find out such things as the
number of visitors to the various parts of the site. We undertake such monitoring in the pursuit of our
legitimate interests in improving our website, and to provide a better service and source of information to
visitors.
Please see our cookie policy for more information.
All content you submit to us
If you send us objectionable content or otherwise behave in a disruptive manner when using our website,
we may process personal data included in your messages to respond to and stop such behaviour.
We only process personal data in this way for the legitimate interests of ensuring that use of our website is
lawful, does not disrupt our systems, does not harass our staff or other individuals, and to enforce our legal
rights and to comply with our legal obligations.
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Where we reasonably believe you are or may be in breach of the law (for instance, because content you
send amounts to harassment or is defamatory), we may use your personal data to inform relevant third
parties such as your email/internet provider or law enforcement agencies about the content.
Where we process personal data in this way, we will hold that personal data on our systems for as long as
is reasonably necessary to achieve these objectives.
4. Do we share your information?
We keep your information confidential, but may disclose it to our personnel or subcontractors insofar as it is
reasonably necessary for the purposes set out in this Policy. If we provide your personal data to third
parties, we shall only do so provided that they do not make independent use of the information and provide
the same confidential treatment as we do. We only permit them to process your personal data for specified
purposes and in accordance with our instructions. All our third-party service providers are required to take
appropriate security measures to protect your personal data.
In addition, we may disclose your personal data to the extent that we are required to do so by law (which
may include to government bodies and law enforcement agencies); in connection with any legal
proceedings or prospective legal proceedings; and to establish, exercise or defend our legal rights
(including providing information to others for the purposes of fraud prevention).
If we are involved in a merger, acquisition, or sale of all or a portion of our charity or assets, the personal
data we hold may be included as part of that sale, in which case you will be notified via email, your account
and/or a prominent notice on the website of any changes in ownership or use of your information, as well as
any choices you may have regarding that information. Except as provided above, we will not provide your
information to third parties.
5. Your rights in relation to your personal data which we process.
You have the following rights over the way we process personal data relating to you. We aim to comply
without undue delay, and within one month at the latest, in response to any requests submitted by you to
us:
for a copy of personal data we are processing about you and/or to have inaccuracies corrected;
to restrict, stop processing, or to delete your personal data;
for a machine-readable copy of your personal data, which you can use with another service
provider. Where it is technically feasible, you can ask us to send this information directly to another
provider if you prefer; and
to make a complaint to a data protection regulator. You may contact them at:
https://ico.org.uk/concerns/
To make a request in relation to any of the aforementioned rights, please send your requests to
sportsgroup@sheridans.co.uk
6. Children
We do not use the website to knowingly solicit information from or market to children under the age of 13. If
a parent or guardian becomes aware that his or her child has provided us with information without their
consent, he or she should contact us at sportsgroup@sheridans.co.uk. We will delete such information
within a reasonable time.
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7. Security
We will take appropriate technical and organizational measures to ensure a level of security appropriate to
the risk that could be encountered via the use of our website and Services taking into account the likelihood
and severity those risks might pose to the rights and freedoms of our website visitors and customers.
In particular, we will take precautions to protect against the accidental or unlawful destruction, loss or
alteration, and unauthorized disclosure of or access to the personal data transmitted, stored or otherwise
processed by us. Please be aware that, while we make the security of our website and your personal data a
high priority and devote considerable time and resources to maintain robust IT security, no security system
can prevent all security breaches. When you choose to share your personal data with us, you accept the
aforesaid and provide your information at your own risk.
8. International Data Transfers
We are an English and Welsh company and our servers are located in the EEA and the information that we
collect directly from you will be stored in these servers.
There are agreements in place to ensure that personal data is processed using appropriate safeguards that
meet the requirements of data protection laws. Such appropriate safeguards may include standard data
protection clauses adopted by a data protection regulator and approved by the European Commission, such
as the European Commission’s standard contractual clauses.
If you would like to find out more about these safeguards or if you have any other queries or comments in
relation to this Policy, please let us know by emailing us at sportsgroup@sheridans.co.uk. To find out more
about the standard contractual clauses, please visit: https://ec.europa.eu/info/law/law-topic/data-
protection/data-transfers-outside-eu/model-contracts-transfer-personal-data-third-countries_en
9. Retention Periods or Criteria
We will hold your personal data for as long as is necessary for the relevant purpose for which that personal
data was obtained, or as otherwise described in this Policy. To determine the appropriate retention period
for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of
harm from unauthorized use or disclosure of your personal data, the purposes for which we process your
personal data and whether we can achieve those purposes through other means, and the applicable legal
requirements. If you would like us to stop using or holding your personal data and/or would like to request
its deletion, please email us at sportsgroup@sheridans.co.uk
10. Changes
This Policy may be updated from time to time. We will notify you of any changes by posting the new Policy
here [ ] and, where feasible, by letting you know by email or your account.
11. Contact Us
Questions, comments and requests in relation to this Policy are welcome and should be addressed to
sportsgroup@sheridans.co.uk.