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Long reads · The BackPage Weekly
Given the increasing opportunities for the trailblazing players in the women’s game to create a wide portfolio of brand deals, this article assesses the ‘opportunity v cost’ of boot deals, and drills into whether the small print in the contracts makes them really worth it.
Olympic Games media rights in the UK and Ireland explained.
The 2023-2024 Premier League season is likely to be remembered as much for the controversy surrounding its Profit and Sustainability Rules (PSR) as for the on-pitch action. Following Everton’s 10 point deduction for breaching PSR (subsequently reduced to 6 on appeal) we queried how rival clubs may react.
Last summer, UEFA announced its plans to revamp the format for the Champions League, Europa League and Conference League club competitions from the 2024/25 season.
We look at the curious case of points deductions, appeals and relegation uncertainty.
We look at the details of the recently announced partnership between Netflix and WWE.
In the wake of Everton's 10-point deduction, we take a closer look at some of the key insights and practical takeaways which Premier League clubs should be alive to.
We take a look at some key trends when it comes to athlete and brand commercial deals, both from an industry perspective and through the lens of how these deals are structured and negotiated.
We look at the terms and conditions of the Premier League’s so-called ‘New Deal’ proposal.
In this edition we discuss the recent report from the Culture, Media and Sport Committee into blockchain and crypto assets and summarise some of the key risks and complexities surrounding NFTs.
This piece reviews the factors which have given rise to regulatory change in cricket and considers whether the development is indicative of a wider trend in UK sport regulation.
With the English FA Rule K arbitration decision due by 30 September 2023, Daniel Geey outlines the ongoing legal challenges to the new FIFA Agents Regulations across Europe.
We discuss the implications of the additional time rule change for stakeholders in English football.
We consider financial regulation in the WSL and how models in place in other competitions may influence the regulatory course the league elects to take.
We outline our top five takeaways from the recent government review of women’s football.
In the lead up to the FIFA Women's World Cup we've partnered with Relo Metrics to explore the central role of social media in commercialising women's sports.
Recently the UK Home Office approved The FA’s immediate ‘relaxation’ of the Governing Body Endorsement (GBE) rules relating to transfers for overseas players.
Andrew Nixon, takes a look at the recent Snooker match fixing case, focusing on the importance of betting data intelligence; and the key role of Sportradar in the investigation.
We look at the recent publication of the Digital Markets, Competition and Consumers Bill (DMCCB) and what this means for stakeholders across the entertainment industry
Andrew Nixon looks in detail at the shock announcement of the partnership between the PGA Tour, the DP World Tour and PIF and the effective settlement of their high-profile disputes.
As Apple's mixed reality headset makes headlines, we look at the growing movement by tech-companies to embrace the potential of VR and the opportunities for sport to harness new revenue streams.
In November last year, the Glazer family rather unexpectedly announced their plans to sell Manchester United, a club which they bought back in 2005 for just £790m. The twists and turns of the bidding war have since been widely reported in the press. With the Glazers holding out for their lofty £6bn asking price, and the two frontrunners (Sheikh Jassim Bin Hamad Al Thani and Sir Jim Ratcliffe) reportedly falling well short of that figure so far, it will be fascinating to see how it all plays out in the coming weeks and months.
As the bidding for Manchester United concludes, we look at some alternative Mergers & Acquisitions (M&A) structures that can be deployed in high value transactions.
We explore the driving forces behind the rise of multi-club investment structures in European football and what this may mean for the future.
After the announcement that Premier League clubs have voluntarily agreed to ban front-of-shirt gambling sponsors from the 2026/27 season, we explore the rapidly changing landscape.
We analyse some of the significant reported changes to NBA operations and consider whether there are any elements of this deal that may signpost changes of direction or new opportunities on this side of the Pond.
Sports betting sponsorship has become a central component of the modern sports landscape, no more so than in football. Whether it be watching in stadia, on screen or simply purchasing merchandise, the average sports consumer (of any age) will inevitably have some level of exposure to a sports betting company. Take the Premier League, which this season has eight out of twenty teams having gambling company sponsors on their front-of-shirt. The situation is even more acute down the pyramid where no less than 2/3rds of Championship clubs have betting sponsorships on their kits.
On 9th March, Advocate General (AG) Szpunar delivered his CJEU Opinion calling into question the compatibility of aspects of UEFA’s homegrown player (“HGP”) rule with Article 45 TFEU. The Opinion emanated from a dispute between SA Royal Antwerp FC and the Belgian Football Association regarding the implementation of UEFA’s rules on squad composition, the former arguing that the HGPR contravenes EU free movement principles.
On 17 February 2023, NBA Commissioner Adam Silver revealed a futuristic broadcasting option for viewers of the league’s matches on its League Pass app which could yet have significant implications for the way live sport broadcasts are viewed in future.