Over the past few months, we’ve seen a number of traditional sports rights holders enter into lucrative sponsorship deals with crypto brands, with obvious financial incentives and the attractive commercial opportunities associated with tapping into a younger and more digitally-native audience that’s embracing the world of Web3, blockchain and the metaverse.

However, partnering with a crypto brand undoubtedly brings with it significant additional risk - both from a commercial and legal standpoint, but also from a wider reputational perspective – and in this article Alex Harvey and Jonny Madill look to identify some of those risks and explore ways in which rights holders across the sports and esports industries can seek to mitigate them.

We speak to four key industry leaders and get their insights on the trends, opportunities and challenges, and their own experiences of working in the space in the past 12 months.

Sheridans have teamed up with Think Jam for a series of open and recorded conversations on Clubhouse.

For the first Clubhouse conversation, they explored the world of NFTs and how the entertainment and sports industries can innovate in this space.

In the first of a series of insight pieces from the Sheridans Sport team, we aim to answer some of the key questions about NFTs.