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The BackPage Weekly Sheridans Sport The BackPage Weekly Sheridans Sport

The BackPage Weekly | Sports Docuseries – Storytelling in Sport and the Commercial and Marketing Drivers Behind its Continued Success

The rise of episodic behind-the-scenes sports documentaries continues apace in 2023, with breakthrough series in tennis (Break Point), golf (Full Swing – released this week), rugby (Six Nations) and cycling (Tour de France) all hitting our screens this year. The eagerly anticipated fifth season of Formula 1’s hit series, Drive to Survive, is also due to premiere on Netflix later this month, illustrating the potential longevity of a successful docuseries. We’ve also seen a host of hugely successful behind-the-scenes athlete documentaries, featuring the lives and careers of the likes of cricket’s Ben Stokes (Phoenix from the Ashes) and Brazilian legend Ronaldo (The Phenomenon).

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The BackPage Weekly Sheridans Sport The BackPage Weekly Sheridans Sport

The BackPage Weekly | Touchdown for the Metaverse – NFL launches first Roblox Super Bowl concert

The NFL Super Bowl has become widely recognised as the world’s largest single annual sporting event with a global viewing audience of well over 200 million people. Its impact now transcends the spectacle of the sporting event beyond the gridiron itself, with its Half Time Show becoming a firm fixture in the wider entertainment and music calendars.

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Sports, Football Sheridans Sport Sports, Football Sheridans Sport

‘It’s only live once!’: Football Broadcasting Pay-Walls and Changing Attention Habits

Florentino Perez and countless other football administrators believe the game needs to change to cater for changing viewing habits and shortened attention spans. Many believe it’s more nuanced than that. Whilst we certainly have more distractions readily and constantly available to us, with endless social media streams, instant messages and email at our fingertips on mobile phones, tablets and other screens, young people are regularly spending hours on YouTube, Tiktok, Fortnite, Netflix, Roblox and plenty of other platforms.

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Sports Kieran Mercer Sports Kieran Mercer

Going public? Sports disciplinary proceedings in light of the racism allegations in cricket

As has been widely reported, in June of this year, the England and Wales Cricket Board (the “ECB”) charged seven individuals with regulatory breaches arising from racism allegations. The allegations were made by former Yorkshire bowler, Azeem Rafiq, against former teammates and coaches. Yorkshire was also charged over its alleged mismanagement of allegations that were brought to its attention.

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Sports, Football Sheridans Sport Sports, Football Sheridans Sport

The New FIFA Agent Regulations – Some Initial Thoughts

With FIFA publishing its new Agent Regulations (FFAR) in early January, many agents, lawyers and industry professionals alike have been reading the small print to understand the potentially seismic changes impacting the industry. Whilst this isn’t a comprehensive note on the FFAR, it highlights some of the pressing issues for agents, lawyers, national associations and FIFA to consider.

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Sports, Web 3.0 Alex Harvey Sports, Web 3.0 Alex Harvey

Partnering with Crypto Brands: What Are the ‘Need-to-Knows’ for Sports Rights Holders?

Over the past few months, we’ve seen a number of traditional sports rights holders enter into lucrative sponsorship deals with crypto brands, with obvious financial incentives and the attractive commercial opportunities associated with tapping into a younger and more digitally-native audience that’s embracing the world of Web3, blockchain and the metaverse.

However, partnering with a crypto brand undoubtedly brings with it significant additional risk - both from a commercial and legal standpoint, but also from a wider reputational perspective – and in this article Alex Harvey and Jonny Madill look to identify some of those risks and explore ways in which rights holders across the sports and esports industries can seek to mitigate them.

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Football, Sports, Podcast Daniel Geey Football, Sports, Podcast Daniel Geey

Dan and Omar Show

In the latest episode of the Dan and Omar Show, Daniel Geey and Omar Chaudhuri discuss the Newcastle United takeover, piracy and the Owners & Directors Test; the value of playing WC qualifiers against San Marino and Andorra; and the UK's 3pm TV black-out rule.

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Sports, Entertainment Jonny Madill Sports, Entertainment Jonny Madill

TOKYO 2020: WHY THESE OLYMPIC GAMES ARE DIFFERENT WHEN IT COMES TO MEDIA RIGHTS, AND WHAT IT MEANS FOR VIEWERS AND FOR SPORT IN THE UK AND IRELAND

Less than a week into the Tokyo 2020 Olympic Games, one of the big talking points has been the changes in the way TV rights are structured, and what this has meant for viewers trying to access different Olympic sports and events from across the UK and Ireland.

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Sports, Entertainment, Podcast Daniel Geey Sports, Entertainment, Podcast Daniel Geey

SHERIDANS x THINKJAM: FRANCHISE VALUE: CONSUMER PRODUCTS, IP AND MARKETING

Sheridans have teamed up with Think Jam for a series of open and recorded conversations on Clubhouse with industry leaders in tech, media and entertainment.

For our second session we discussed the fascinating topic of Franchise Value: Consumer Products, IP and Marketing with our special guest Jonathan Sands. Jonathan is founder and CEO of Artistic License, whose amazing career has seen him work with a range of global entertainment brands such as James Bond, Stars Wars and Harry Potter.

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