Welcome to
FOOTBALL FOR ALL:
CHALLENGING THE FUTURE OF THE WOMEN’S GAME
08:00
Breakfast, Networking & Live Screening of USA v. Portugal FIFA Women’s World Cup
09:20
Welcome
Jonny Madill, Sheridans | Sport
Maya Herm, Relo Metrics
09:30
Case Study: Banking on Women’s Football
Maya Herm, Relo Metrics (Chair)
Ore Abiona, Southampton FC
Ellie Cross, Starling Bank
10:05
Future of the Women’s Game - What’s Next?
Alexandra Adey, Spotify (Chair)
Erin Cuthbert, Chelsea FC & Scotland
Lucy Sanga, DCMS
Jane Purdon, Women in Football
Mark Britton, Soccer Supplement
10:45
Play our Way - the Commercial Proposition around Women’s Football
Jonny Madill, Sheridans | Sport (Chair)
Juliet Aldersley, B-Engaged
Shane Campbell, Manchester United FC
Maya Herm, Relo Metrics
11:20
Creative Showcase
Flo Williams, Matta
11:40
Charity Partner
James McLaughlin, Cure Leukaemia