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Sports, Football Sheridans Sport Sports, Football Sheridans Sport

The New FIFA Agent Regulations – Some Initial Thoughts

With FIFA publishing its new Agent Regulations (FFAR) in early January, many agents, lawyers and industry professionals alike have been reading the small print to understand the potentially seismic changes impacting the industry. Whilst this isn’t a comprehensive note on the FFAR, it highlights some of the pressing issues for agents, lawyers, national associations and FIFA to consider.

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Sports, Web 3.0 Alex Harvey Sports, Web 3.0 Alex Harvey

Partnering with Crypto Brands: What Are the ‘Need-to-Knows’ for Sports Rights Holders?

Over the past few months, we’ve seen a number of traditional sports rights holders enter into lucrative sponsorship deals with crypto brands, with obvious financial incentives and the attractive commercial opportunities associated with tapping into a younger and more digitally-native audience that’s embracing the world of Web3, blockchain and the metaverse.

However, partnering with a crypto brand undoubtedly brings with it significant additional risk - both from a commercial and legal standpoint, but also from a wider reputational perspective – and in this article Alex Harvey and Jonny Madill look to identify some of those risks and explore ways in which rights holders across the sports and esports industries can seek to mitigate them.

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Football, Sports, Podcast Daniel Geey Football, Sports, Podcast Daniel Geey

Dan and Omar Show

In the latest episode of the Dan and Omar Show, Daniel Geey and Omar Chaudhuri discuss the Newcastle United takeover, piracy and the Owners & Directors Test; the value of playing WC qualifiers against San Marino and Andorra; and the UK's 3pm TV black-out rule.

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Sports, Entertainment Jonny Madill Sports, Entertainment Jonny Madill

TOKYO 2020: WHY THESE OLYMPIC GAMES ARE DIFFERENT WHEN IT COMES TO MEDIA RIGHTS, AND WHAT IT MEANS FOR VIEWERS AND FOR SPORT IN THE UK AND IRELAND

Less than a week into the Tokyo 2020 Olympic Games, one of the big talking points has been the changes in the way TV rights are structured, and what this has meant for viewers trying to access different Olympic sports and events from across the UK and Ireland.

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Sports, Entertainment, Podcast Daniel Geey Sports, Entertainment, Podcast Daniel Geey

SHERIDANS x THINKJAM: FRANCHISE VALUE: CONSUMER PRODUCTS, IP AND MARKETING

Sheridans have teamed up with Think Jam for a series of open and recorded conversations on Clubhouse with industry leaders in tech, media and entertainment.

For our second session we discussed the fascinating topic of Franchise Value: Consumer Products, IP and Marketing with our special guest Jonathan Sands. Jonathan is founder and CEO of Artistic License, whose amazing career has seen him work with a range of global entertainment brands such as James Bond, Stars Wars and Harry Potter.

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Sports Chris Paget Sports Chris Paget

WHAT BRANDS ARE LOOKING FOR

Chris Paget spoke to Athlete 365 about some of the key considerations for athletes and brands when negotiating and navigating brand partnerships, sponsorships and endorsements.

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Sports Sheridans Sport Sports Sheridans Sport

BEHIND SPORT SHINE THE SPOTLIGHT ON SHERIDANS SPORTS TEAM

Alex Harvey and Ollie Raggett recently sat down with Behind Sport to provide their insight on what goes on behind the scenes in the Sheridans Sport team. They discuss the trends we are seeing in the industry and the range of clients we represent, as well as offering their thoughts on their dream clients.

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Sports Jonny Madill Sports Jonny Madill

RULE 40 AND TOKYO 2020

Whilst the focus is understandably on the action on the field of play, the Olympic Charter’s “Rule 40” is a central issue in the wider context of the Games, especially when it comes to an athletes’ name, image or sporting performance being used in advertising in connection with Tokyo 2020.

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Sports Nii Anteson Sports Nii Anteson

MEDICALS AND TRANSFER AGREEMENT: CLUBS BEWARE

Negotiating transfers during the final days of the transfer window is usually a pretty pressurised environment for clubs, players and agents alike. Successfully completing a transfer in that often frenetic time necessarily requires accepting a level of commercial risk.

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