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Sports Chris Paget Sports Chris Paget

WHAT BRANDS ARE LOOKING FOR

Chris Paget spoke to Athlete 365 about some of the key considerations for athletes and brands when negotiating and navigating brand partnerships, sponsorships and endorsements.

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Sports Sheridans Sport Sports Sheridans Sport

BEHIND SPORT SHINE THE SPOTLIGHT ON SHERIDANS SPORTS TEAM

Alex Harvey and Ollie Raggett recently sat down with Behind Sport to provide their insight on what goes on behind the scenes in the Sheridans Sport team. They discuss the trends we are seeing in the industry and the range of clients we represent, as well as offering their thoughts on their dream clients.

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Sports Jonny Madill Sports Jonny Madill

RULE 40 AND TOKYO 2020

Whilst the focus is understandably on the action on the field of play, the Olympic Charter’s “Rule 40” is a central issue in the wider context of the Games, especially when it comes to an athletes’ name, image or sporting performance being used in advertising in connection with Tokyo 2020.

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Sports Nii Anteson Sports Nii Anteson

MEDICALS AND TRANSFER AGREEMENT: CLUBS BEWARE

Negotiating transfers during the final days of the transfer window is usually a pretty pressurised environment for clubs, players and agents alike. Successfully completing a transfer in that often frenetic time necessarily requires accepting a level of commercial risk.

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