All Posts
WHAT BRANDS ARE LOOKING FOR
Chris Paget spoke to Athlete 365 about some of the key considerations for athletes and brands when negotiating and navigating brand partnerships, sponsorships and endorsements.
BEHIND SPORT SHINE THE SPOTLIGHT ON SHERIDANS SPORTS TEAM
Alex Harvey and Ollie Raggett recently sat down with Behind Sport to provide their insight on what goes on behind the scenes in the Sheridans Sport team. They discuss the trends we are seeing in the industry and the range of clients we represent, as well as offering their thoughts on their dream clients.
RULE 40 AND TOKYO 2020
Whilst the focus is understandably on the action on the field of play, the Olympic Charter’s “Rule 40” is a central issue in the wider context of the Games, especially when it comes to an athletes’ name, image or sporting performance being used in advertising in connection with Tokyo 2020.
SHERIDANS x THINKJAM: NFT DISCUSSION
Sheridans have teamed up with Think Jam for a series of open and recorded conversations on Clubhouse.
For the first Clubhouse conversation, they explored the world of NFTs and how the entertainment and sports industries can innovate in this space.
MEDICALS AND TRANSFER AGREEMENT: CLUBS BEWARE
Negotiating transfers during the final days of the transfer window is usually a pretty pressurised environment for clubs, players and agents alike. Successfully completing a transfer in that often frenetic time necessarily requires accepting a level of commercial risk.
NFTs and Digital Collectibles
In the first of a series of insight pieces from the Sheridans Sport team, we aim to answer some of the key questions about NFTs.
Nii Anteson appeared on Al Jazeera
Nii Anteson appeared on Al Jazeera to provide his insight on Caster Semenya's decision to take her case to the European Court of Human Rights.
M&C SAATCHI SPORTS & ENTERTAINMENT ESPORTS WEBINAR: HOW TO PLAY THE GAME
‘Esports: How to Play the Game’ – aimed at exploring the many routes into the esports industry for brands and discussing the key issues to consider when creating an authentic and credible presence within esports.
THE BACKPAGE PODCAST: TIM WIGMORE
The BackPage podcast is about hearing from influential and inspiring individuals from across the business of sport and esports talk about the trends shaping the future of the industry.
Daniel Geey on The Athletic Podcast: "Should football scrap transfer fees?"
Daniel Geey joined The Athletic's Mark Chapman and Matt Slater to discuss the question ‘should football scrap transfer fees?’
FIVE KEY TAKEAWAYS FROM THE POST-BREXIT FA WORK PERMIT RULES
The new system is relevant to any player who is not a citizen of the UK and has not acquired permanent residence, been granted pre-settled status or settled status under the government’s EU Settlement scheme.
THE LEGAL ISSUES UNDERPINNING RUGBY'S LATEST CONCUSSION AND BRAIN INJURY CHALLENGES
This article looks at some of the key legal issues when considering what a legal claim by a former player might look like, what we can learn from previous disputes both within rugby union and the broader global sporting context, and what we can expect to happen next.
VIDEO: REAL VISION’S “THE BIG CONVERSATION”
Andrew Nixon appeared on Real Vision’s “The Big Conversation” to talk about how Covid-19 has affected the sports and esports industries.
INJURED ON INTERNATIONAL DUTY: A BEGINNERS GUIDE TO THE FIFA CLUB PROTECTION PROGRAMME
In what is arguably the most physically demanding football season in recent memory, it’s been reported that 14 out of 20 Premier League clubs had at least one of their players withdrawn from international duty over the most recent international break due to injury or Covid-19.
THE BACKPAGE PODCAST: MARK POLLOCK
Mark Pollock is no ordinary inspirational figure. In 1998 at the age of 22, he went suddenly blind. Mark dealt with this life changing moment by becoming an adventure athlete, competing in ultra-endurance races across deserts, mountains, and the polar ice caps including becoming the first blind person to race to the South Pole.
THE BACKPAGE PODCAST: CHRISTINE OHURUOGU
In episode 9 of The BackPage Podcast, Andrew Nixon and Jonny Madill are joined by former world and Olympic 400m champion and one of Britain's greatest and most decorated athletes, Christine Ohuruogu MBE.
CREATIVE, ONLINE & SOCIAL AGENCIES: TOP TIPS FOR CONTRACTING WITH BRANDS AND TALENT
Over the past few years brands have increasingly turned to online talent, content creators and influencer marketing campaigns as a means of growing their audience, increasing engagement and expanding their brand awareness.
VIDEO: PROJECT BIG PICTURE & THE REPORTED EUROPEAN SUPER LEAGUE PROPOSALS
Daniel Geey appeared on Sky Sports News to discuss Project Big Picture & The Reported European Super League.
THE BACKPAGE PODCAST: STEVE MARTIN
In episode 7, Andrew Nixon and Jonny Madill are joined by Steve Martin, Global CEO of M&C Saatchi Sport & Entertainment.
THE LEGAL DILEMMA BEHIND THE MESSI x BARCELONA DISPUTE
Our Head of Sport Andrew Nixon appeared on Al Jazeera’s ‘Inside Story’ to discuss the legal and commercial issues underpinning Lionel Messi’s attempt to leave Barcelona FC, and ultimately why he chose to stay.